|This particular Fido Dido is 9 1/2" tall.|
Fido Dido began life as a doodle on a napkin.That was 1985. The artist was Sue Rose.
|As you can see, the doll was made by Dakin.|
The character was later developed by Rose and Joanna Ferrone. The character,and the logo 'Fido is for Fido Fido is Against no one' were used on T-shirts that became very popular in New York.
In 1987 Fido Dido was licensed to PepsiCo,makers of 7Up. He was used in commercials and ads and became popular enough to be marketed on clothes,stationary,and, as a doll.
The character appeared between shows on CBS's Saturday morning line up from 1990 to 1995.
|Backwards hats are still a thing.|
You can watch some of the 7Up commercials with Fido Dido HERE.
See you tomorrow for Shrunken Saturday.